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Difference between categories and tags and how to use them for your online store

Mens ties in all colors of the rainbow

Understanding the difference between categories and tags can greatly enhance the organization and discoverability of your online store. While categories provide broad and overarching classifications for your products, tags offer more specific and detailed labels. By effectively utilizing both categories and tags, you can ensure that your customers can easily navigate and find the products they are looking for.


  • Broad classifications: Think of them as the main sections of your library. They group content into general topics or themes, providing a high-level overview of your website’s structure.
  • Limited number: Aim for 5-10 categories to maintain clarity and avoid overlapping.
  • Hierarchical: Can have subcategories to further organize content within a category.
  • SEO value: Strong categories help search engines understand your website’s structure and content relevance.


  • Specific descriptors: Think of them as index cards attached to individual books. They describe specific details or keywords related to your content, often focusing on smaller aspects within a category.
  • Flexible number: Use as many tags as needed to accurately depict your content, but avoid overuse (10-15 per post is a good guideline).
  • No hierarchy: Exist independently and don’t nest within categories.
  • Limited SEO value: Primarily improve internal navigation and user experience.

Choosing between Categories and Tags:

  • Use categories for: Main areas of your website, different product lines, broad genres of content.
  • Use tags for: Specific topics, keywords, ingredients in a recipe, unique features of a product.


A cooking website might have the category “Desserts” with subcategories like “Cakes,” “Pies,” and “Cookies.” Then, individual cake recipes could have tags like “chocolate,” “cheesecake,” “easy,” and “gluten-free.”


  • Categories offer a structured overview, while tags provide detailed descriptions.
  • Use categories sparingly to maintain a clear site structure.
  • Use tags liberally to help users find relevant content.

By understanding the differences and best practices for using categories and tags, you can effectively organize your website and make it easier for users to find the information they’re looking for.

Bonus tips: So when should you use Categories and when to use Tags?

Determining when to use Categories versus Tags is crucial for creating an intuitive and streamlined user experience.


Think of Categories as the backbone of your main navigation menu—a roadmap for your users’ exploration. Your goal is to simplify their journey by offering a concise set of broad, distinctive categories. For instance, “Mens,” “Ladies,” “Boys,” and “Girls” provide clarity, ensuring that users won’t encounter the same products across multiple categories (e.g., dresses under Mens and Boys).

Avoid overwhelming users with an excess of categories. Instead, opt for a minimal, well-defined set that guides users to their desired products efficiently. Unless dealing with highly specialized or niche items, refrain from creating a category for only one or two products; incorporate them under a broader category or just link to them directly from your navigation menu.


Tags play a pivotal role in refining searches and providing detailed product characteristics. Use them as attributes, such as “Square shape,” “Round shape,” “Glass,” “Metal,” or descriptive traits like “Red,” “Blue,” “Pro users,” and “For newbies.”

Additionally, leverage tags for grouping items based on seasonal offerings or promotions. For instance, create a tag like “CNY specials” for Lunar New Year promotions. By tagging relevant products, you can easily direct users to a dedicated URL showcasing all your offerings tied to that specific tag. This strategic approach simplifies navigation and enhances user engagement—an effortless win for both you and your customers.

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